Seeking Inspiration in Berlin!
Maxshelf attended the prestigious European Sign Expo 2025, held at the renowned Messe Berlin. The event served as a dynamic hub for signage, visual communication, and print innovation, attracting industry leaders, creatives, and solution seekers from across Europe and beyond.
Our attendance at the expo was more than just a tour; it was a step forward in committing to learning new technologies and trends in signage and visual communication.

Highlights from the Expo
Various companies worldwide presented cutting-edge signage and digital board systems that seamlessly combine functionality, flexibility, and modern aesthetics, specifically designed to enhance store displays.
Key Highlights:
- Over 120 exhibitors took part, with 20% being first-timers, showcasing the growing momentum in the signage and visual communication industry.
- Hosted across two halls (3.2 & 4.2), the expo featured a wide array of signage technologies: channel lettering, dimensional signage, digital signage, display systems, engraving/etching, illuminated signs, LED, neon, and out‑of‑home media.
- The European Sign Expo Pavilion – designed like a lively high street – showcased cutting-edge digital signage, LED, and software from emerging and innovative companies such as Fast Digital Publicate, Polarstar, and Verbax.
- Partners like NSELED Europe and EFKA illuminated the space, demonstrating LED innovations and sustainable framing solutions.
Maxshelf in Action: Capturing the Energy of the Expo

The Maxshelf team; Cem (Business Development Lead), Mehmet (Operations Manager), and Mo (Technical Specialist) explored the expo pavilions to find inspiration, build connections, and stay updated with the latest in signage, all while staying true to our mission: innovating for you, our customers.
Some of our most exciting moments included:
- Experiencing different models and patterns of digital signage and visual communication materials.
- Explore how the use of technology and software is shaping the visual communication materials industry.
- A wide variety of products that Maxshelf will be marketing to our customers.
“Being at the European Sign Expo allowed us to connect with visionaries who are shaping the future of visual communication. We’re excited to bring adaptable, visually striking shelving solutions to this evolving space.”
– Mehmet, Operations Manager
What’s Next?
Let’s Build the Future of Display Together!
We’re energized by the connections we made and inspired to keep innovating. Contact Us. Today to explore bespoke shelving solutions for your retail store. Discover More about our featured products on our website.