Description
The Black Wire Slanted Round Display Stand is a floor-standing display unit that combines practical retail function with a distinctive sculptural form. The open oval basket — constructed from vertical wire rods set within a smooth oval frame — sits at a forward tilt on a slim three-leg metal base, presenting its contents at a natural, accessible angle. At 900mm tall with a 540mm depth, it positions product at a comfortable browsing height without occupying significant floor space. The all-matte-black finish gives it a clean, contemporary industrial aesthetic that works equally well in farm shops, organic retailers, delis, boutique gift shops, florists and hospitality venues — anywhere that a display fixture needs to contribute to the overall store environment rather than simply hold stock.
When the Display Fixture Is Part of the Brand
Most wire basket stands are purely functional — they hold product and stay out of the way. This stand does more. The vertical wire rod basket has a sculptural quality that reads as considered and premium, making it particularly effective in retail environments where the fixture itself communicates something about the quality of the products it holds. Place it at a store entrance with seasonal fruit, beside a checkout with loose confectionery, or in a hospitality venue with artisan produce — the stand adds visual interest and brand character in each position. The forward-tilted oval format keeps product naturally visible from the front without requiring facing or arrangement, and the open wire rod construction allows product shape and colour to show through the sides of the basket for additional visual impact.
Key Features
- Sculptural vertical wire rod basket – open oval form with premium industrial aesthetic; elevates product presentation
- Forward-tilted slanted angle – basket tilts towards the customer for natural, face-up product visibility
- Slim 3-leg metal base – minimalist footprint; unobtrusive in retail, boutique and hospitality settings
- 900mm display height – comfortable standing browse height for all customers
- Matte black powder-coat finish – consistent, premium appearance throughout
- Versatile product range – fruit, vegetables, loose produce, gifts, craft items, loose confectionery and artisan goods
- For indoor use – suited to any temperature-controlled retail, boutique or hospitality environment
Technical Specifications
| Basket Shape | Oval / slanted |
| Basket Construction | Vertical wire rods |
| Stand Type | 3-leg metal base |
| Material | Steel |
| Finish | Matte black powder coat |
| Use | Indoor only |
| Overall Height | 900mm |
| Depth | 540mm |
| Width | 392mm |
Dimensions
Height
900mm
Depth
540mm
Width
392mm
Base
3-leg metal
Also Available in Nylon Rope
Prefer a softer, more tactile aesthetic? This stand is also available with a nylon rope basket — ideal for boutique, gift and artisan retail environments. Visit our Elstree showroom to see both versions side by side.
📞 020 8807 7966 | Unit 2, White Park, Elstree Hill South, Borehamwood, WD6 3BL














